scene2-2.jpg

YANKEE CANDLE

Yankee Candle is widely distributed, but not widely distinguished from the competition. This project is a review of retail channels where Yankee Candle is sold, including online research and qualitative conversations with shoppers, revealed opportunities to distinguish the Yankee Candle brand and to reach younger and more contemporary customers.

scene2-6.jpg
scene2-2.jpg
scene2-1.jpg
scene2-4.jpg
tea.jpg
scene2-3.jpg
SCENT STRIP.jpg